Explore marketing programs at Boise State
The Department of Marketing offers courses leading to undergraduate or minor degrees in marketing. Understand customer behavior, marketing research and planning, and professional selling. Learn about current business trends and the developing global economy. Most importantly, students are able to gain practical experience through internships at local companies and by analyzing case studies in order to identify and solve business problems typical of today’s rapidly changing business environment
Coming Soon – New Professional Sales Program
The College of Business and Economics will begin offering a new professional sales curriculum thanks to a transformational gift from donors Allen and Dixie Dykman. The planned curriculum includes both a Bachelor of Business Administration in Professional Sales and a Professional Sales Certificate that can be added to any undergraduate major.
Read the whole story about Dykmans’ gift on Boise State News
Dykman Electric Western States Sales Competition
Boise State proudly hosted the 2025 Dykman Electrical Western States Sales Competition. This dynamic, two-day event enabled students to showcase their sales skills in front of top employers. Competitors gained real-world experience, made meaningful industry connections, and opened doors to exciting career opportunities.
Events like this reflect our commitment to preparing students for success in today’s comp0etitive job market.
Marketing graduate well prepared for workforce
Ally Orr is a Boise State marketing graduate from Vancouver, Washington. She chose marketing because:
“I realized how fun, creative, specific and complex the marketing field is,” she said. “The professors at the College of Business and Economics have been amazing and I feel the program has prepared me to go out in the world to work.”Ally Orr